2026 marks 60 years of great value at Choice. To celebrate this incredible milestone, we’re bringing you a whole month of prizes, giveaways, special events and more.

Established in 1966, Choice is the original discount outlet. From humble beginnings with our first store in Hadleigh, Essex, we’ve grown to 22 stores across London and the South East, while remaining committed to offering great value to the communities we serve.

To celebrate where it all began, we’re hosting our 60th Anniversary Celebration at our Hadleigh store on Rectory Road, Hadleigh, Essex, on Saturday 27th June 2026. Expect family-friendly entertainment, exclusive offers, and plenty of opportunities to win fantastic prizes throughout the day.

We’re also proud to be partnering with Havens Hospices for a special anniversary raffle featuring prizes donated by Choice and a number of much-loved local businesses. Havens Hospices is a charity close to our hearts, and one that we have proudly supported for many years.

The celebrations won’t stop in Hadleigh. On Saturday 27th June, every Choice store will be joining in the festivities, with prizes, special offers and anniversary giveaways taking place across all locations.

We hope you’ll join us in celebrating 60 years of great value in fashion and homeware, and thank you for being part of our journey. Here’s to the next 60 years!